SupraStore.com has applied for and is being granted a trademark for BPU™ (basic performance upgrade). We value our intellectual property and in the coming months will be protecting this. Amazing how this industry has grown in the past few years. I am personally thrilled to be part of the blossoming sport compact car marketplace.

Thanks for your time.

Mark Tozer
94 Supra 915HP
RPS T72
AEM Stand Alone
Black 6 Speed

kind of like trademarking "cleenex", everyone calls it that, even though it is just a tissue.: hey give me a cleenex for my nose!""is your car BPU? same thing.

i really dont have an opinion on this but i cant figure out the point of trademarking it. What is your motivation for doing this?

Adam
-946spd BPU

Hey Mark do you want to discuss this?

Dominic

bpustore


91T, Spearco, CT26 60 Trim, Lexus/440's 43,000 miles

Part of the valuation component of any business is the intellectual property content as well as the revenue generation. Since we first coined the phrase and it's popularity has become synonymous with Supra's our board thought it was wise to proceed with IP protection as part of our long-term growth strategy.

Hope that helps.

quote:

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Originally posted by LateralusFU:
i really dont have an opinion on this but i cant figure out the point of trademarking it. What is your motivation for doing this?

Adam
-946spd BPU

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Mark Tozer
94 Supra 915HP
RPS T72
AEM Stand Alone
Black 6 Speed